Daily News & Discussion for Creators
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Level up your video strategy with all-new insights, video marketing statistics, and industry benchmarks in this full 2024 State of Video report.
This article goes over all things video from: Marketing Insights, Performance Statistics, Creation Statistics, Distribution Statistics, Strategy Statistics, and the Future of Video.
Tons of interesting and helpful information for those within this space.
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Discussion (3)
This actually blows my mind. I would of thought that businesses would have doubled down on videos produced considering how much of internet traffic is video consumption.
The article mentions they believe this has to do with cutting creative team headcount, but that still doesn’t seem to make sense. It’s easier than ever to create video for your business, you just need to prioritize it.
What I've noticed is that most early stage companies come out with tutorial type content, once well-known they move into other effective content types like comedy, entertainment, stunts, etc.
Early on you are just trying to get people to understand what you do, later you are just trying to remind them you exist.