- Instagram has updated its hashtag functionality so that tapping on a hashtag now leads users to broader search results rather than just "Top Posts."
- This change aims to enhance profile discovery by providing access to additional elements like accounts, audio, places, and Reels.
- Users can now explore various content elements within a hashtag search, potentially improving discovery within the app and making it easier to find relevant content.
Messo
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Instagram Updates Hashtag Search To Broaden Discovery
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Discussion (2)
A step in the right direction for IG.
The platform is notorious for being impossible to grow new accounts (without being a well-known prior).
The ability for users to follow "topics" is a great as well, levels the playing field and allows new comers a chance to enter the conversation.
The hashtag search feels better overall. I’ve been able to find more niche subjects which normally would of been drowned out by top posts. Nice update.