Maybe it’s an easy packaged good that has a high price point, and doesn’t really need that much of a new formula to make (unlike something like prime, feastables, etc).
It’s also classy and cool, almost anyone can associate with an alcohol brand. It also lends itself well to any gig they do around club promotion (celebrities get paid to go to clubs to make them seem popular or trendy).
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I wonder why they all flock to alcohol?
Maybe it’s an easy packaged good that has a high price point, and doesn’t really need that much of a new formula to make (unlike something like prime, feastables, etc).
It’s also classy and cool, almost anyone can associate with an alcohol brand. It also lends itself well to any gig they do around club promotion (celebrities get paid to go to clubs to make them seem popular or trendy).