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Discussion on: Every celebrity has an alcohol brand now

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Kenshin

Alcohol marketing is tough, it makes sense to get all the help you can get by partnering up with a creator/celebrity. Most people don’t switch alcohol options often, so these extra bits of “social proofing” help push people.

I’ve actually have had friends who bougjt snoopdogs products just because it’s snoopdog, not because they even care about how it tastes.