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Discussion on: No, your brand can’t use Taylor Swift + Travis Kelce memes as content.

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imdreaming profile image
imdreaming

Blatant photos and likeness sure, but I feel like it’s still fair game to freely be able to reference pop culture (and even mock it). The author is rightfully concerned about corporate gamification, but I feel like that’s more an issue with corporate culture, capitalism, and overall the blurred line between copyright and fair use.

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nirmeout profile image
Nir

It’s important to mention that the internet has changed a lot since it’s conception, and today is the dominant force in most communication. So the copyright laws are more important than ever, especially from a corporate marketing perspective. Gone are the days when you can get away with IP blatantly on your website and that having a small impact.