LinkedIn transformed into a creator-first platform by attracting power-users, focusing on original content, and increasing overall activity.
The strategic playbook involved the introduction of 'Creator Mode' with features like analytics, live streaming, and newsletter tools.
LinkedIn shared valuable data with creators, leveraged its competitive edge by ensuring posts reach followers, and introduced a status for engaged users, unlike other platforms charging for verification badges.
The author is spot on that a lot of the content has become original and better. It was extremely cringe before, or just felt like a weak extension of work people that you didn’t care to follow or exchange info with on the more “social platforms”. Today however, I feel like I find myself going on there more often to learn more and be entertained.
The fact that LinkedIn was able to turn things around is shocking to me. Think of all the social media platforms that have struggled to become more attractive. Snapchat and Facebook are great examples, spending countless engineering cycles to produce features that will grow engagement, meanwhile LinkedIn somehow made a few tweaks and ended up making significant engagement shifts that made it alluring for creators to want to product original content for the platform.
A large amount of the population also adopted LinkedIn as they entered the workforce. Unlike many platforms, there is no sense of a single generation on the platform. It seems like it’s retained it’s older generation while successfully adoring younger ones. A net gain over time.
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Discussion (3)
The author is spot on that a lot of the content has become original and better. It was extremely cringe before, or just felt like a weak extension of work people that you didn’t care to follow or exchange info with on the more “social platforms”. Today however, I feel like I find myself going on there more often to learn more and be entertained.
The fact that LinkedIn was able to turn things around is shocking to me. Think of all the social media platforms that have struggled to become more attractive. Snapchat and Facebook are great examples, spending countless engineering cycles to produce features that will grow engagement, meanwhile LinkedIn somehow made a few tweaks and ended up making significant engagement shifts that made it alluring for creators to want to product original content for the platform.
A large amount of the population also adopted LinkedIn as they entered the workforce. Unlike many platforms, there is no sense of a single generation on the platform. It seems like it’s retained it’s older generation while successfully adoring younger ones. A net gain over time.