Why it's the ideal time for content creators to build personal brands

Numerous content creators say that today they find themselves navigating an increasingly competitive landscape within the creator economy. Moreover, the emergence of diverse niches has created a need for individual creators to distinguish themselves in this crowded field. In doing so, they can tap into fresh avenues for monetisation, and many influencers believe that there's no better way to achieve this than by establishing their own unique brand.

In recent times, a growing number of digital content creators have ventured into building their personal brands in addition to their ongoing social media content creation.