I get 10 emails a day [from brands] asking me to do stuff for TikTok Shop, and they’re all really, really sketchy and it’s not lucrative
The floodgates have opened. Influencer marketing is becoming popular given all the creator brands that have succeeding, so I imagine low quality offers are going to find their way to all the folks who have influence on any platform.
While that sounds bad, it just means the space is hotter than ever, so you need to expect low quality with scale. My hope is that the good deals continue as well.
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The floodgates have opened. Influencer marketing is becoming popular given all the creator brands that have succeeding, so I imagine low quality offers are going to find their way to all the folks who have influence on any platform.
While that sounds bad, it just means the space is hotter than ever, so you need to expect low quality with scale. My hope is that the good deals continue as well.