- Luca Rossi built the Refactoring newsletter, sharing software engineering tips, into a $300k business.
- His revenue sources include a paid Substack newsletter with around 1,400 subscribers, sponsorships, and coaching.
- Growth levers include joining communities, leveraging referrals and recommendations, implementing robust processes, using paid social ads, building loyalty through community engagement, and owning a distinctive emoji in branding.
Brandy Sousa
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How Luca Rossi Built the Refactoring Newsletter into a $300k Business
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Discussion (3)
It's refreshing to see someone grow a business without going all-in on social media. The guy's got some solid strategies, especially with the community engagement and owning that quirky emoji (🌀) and making it part of their branding. Makes me rethink the usual hustle and bustle approach.
Totally. I'm into the whole community-first vibe. Personally, I've seen some success by prioritizing genuine connections over flashy social media moves. It's a slower burn, but the engagement feels more real.
Im all for Lucas community-focused approach. Quality over quantity any day. The emoji branding is a quirky touch that seems to stick as well.